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360 Degree Feedback usage metrics

Useful 360 Feedback Insights:

72% of customers use no more than 35 questions per survey.

Insight: Lengthy questions in feedback surveys can hinder participation and accuracy. People may rush through the process or not give proper attention to the content due to the overwhelming length. This is particularly important in 360-degree feedback deployments, where one person may need to complete multiple reviews.

Suggestion: Opt for short and concise questions.

95% use no more than 2 open-ended questions.

Insight: Open-ended questions offer valuable personal context in feedback surveys. However, excessive use of open-ended questions can make it difficult to measure results effectively.

Suggestion: Utilize open-ended questions thoughtfully, ensuring they are concise and provide clear guidance to respondents within the given context. This helps strike a balance between gathering meaningful personal insights and maintaining the ability to measure and analyze the results effectively.

93% use only one survey form for observable behavior traits in a 360 degree feedback deployment.

Insight: Choosing between using different question forms for each job description or department level is a common dilemma in feedback surveys.

Suggestion: Using a single question form allows for broader metrics and consistency. Since 360-degree feedback focuses on observable traits, it is advisable to use questions that can be applicable to all respondents as much as possible. This approach ensures consistency in the feedback process and facilitates the comparison of results across different roles and departments.

40% of participation happens in the first 4 days; 28% participate 7 days before closing date.

Insight: People’s engagement in a feedback deployment process can vary, with some eager to participate from the start while others wait until the deadline approaches. This reflects the human side of interaction, where effective communication plays a crucial role. If the process is not properly communicated beforehand, there may be a slow uptake in the beginning.

Suggestion: Particularly if it is your first time implementing such a process, it is important to convince employees of the value and purpose of their participation. Build trust and enthusiasm by communicating in advance about what the process entails, and involve management in the communication to ensure everyone is on board. Additionally, sending reminders halfway through the process and a week before the closing date helps keep engagement levels high and ensures a timely completion of feedback.

95% of customers use reminders

Insight: Reminders play a crucial role in maximizing participation in a feedback process. However, relying solely on emails for reminders may be ineffective as they can be easily forgotten or missed due to various reasons such as vacations or competing priorities.

Suggestion: Monitor the participation metrics closely to identify individuals who have not yet provided feedback. This will allow you to promptly send timely reminders and follow-up actions. Consider using alternative communication channels in addition to emails, such as internal messaging platforms or in-person discussions, to ensure the reminders reach the intended recipients. By actively tracking participation and taking proactive measures, you can enhance engagement and ensure a higher response rate in the feedback process.

65% of customers choose to communicate about their 360 before an actual 360  deployment.

Insight: Building trust and promoting meaningful participation are crucial for the success of a feedback process. Leveraging your existing internal communication tools can greatly enhance participation and surpass your targets.

Suggestion: Gain management buy-in and utilize internal communication channels to inform employees about what to expect from the feedback process and highlight the benefits for all stakeholders. It is important to emphasize the value that active involvement can bring to individuals and the organization as a whole.

At Vision Metrics, we continuously conduct research to provide practical and effective deployment strategies. 

If you need guidance on initiating a feedback or development initiative, our solutions specialists are available to provide expert advice and support. Contact us to discuss your specific needs and explore the best way to kick-start your initiative.

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